Highlife Bathrooms are dedicated to providing beautiful bathrooms with innovative products and an unrivalled attention to detail. Celebrating their 15th anniversary in 2019 and wanting to shift their business from b2b into retail, Highlife decided that their brand was in need of a refresh.
Along with the new visual identity, I was responsible for overseeing packaging & printed materials – including an update to their product brochure as well as a new lifestyle companion brochure.
The monochromatic colour palette compliments the brand’s tasteful products, and helps them stand out from other bathroom companies who rely heavily on simple blue tones. The ligature between the i and the g gives a subtle nod to the classic water droplet.
The lifestyle companion brochure provides inspiration to the viewer, showing Highlife’s products in beautiful, contemporary settings. This compliments the product brochure, where Highlife’s full current range can be perused with ease.